Not a CRM — a Dealer Growth Operating System

You don’t lack dealers.You lack a system
to grow them.

NEX War Room shows every dealer on one map, flags the ones at risk, wins back the ones you’re losing, routes real customers to the right outlet, and proves the return on every marketing dollar.

30-min call · no commitment · reply within 24 hours

Dealer Status
Active — 142
At risk — 38
Lost — 20
Wholesalers — 12
Action Queue
🔴 Acme Distributors, TX
35 days no order · Playbook ready
[ Reactivate ] [ Assign Lead ]
Lead Funnel
● New 126
● Assigned 84
● Won 18 · 14.2%
This month
$240k
Target $490k · Gap -$250k
50–300
Dealers per customer
70%
Target dealer response rate
10–20%
Target lead win rate
<24h
Lead → dealer
Questions most brands can’t answer

If you can’t answer these five,
you’re running your channel on gut feel

Most companies have 50–300 dealers, but no system that answers the basic questions every week.

01

Which dealers are growing?Where should we send more leads to compound the win?

02

Which dealers are at risk?Orders dropping, no one knows why, no one’s helping yet.

03

Which dealers should reps visit first?Stop visiting everyone equally — visit the ones with the highest impact.

04

Which dealers should we win back?30 days without an order — and nobody’s taken action.

05

Is marketing actually helping dealers?You ran ads — did leads reach a store and close?

NEX War Room answers all five — every day

Leaders see the full picture in 30 seconds. No more waiting for the end-of-month deck.

Talk to us →
Core idea

Direct Demand,
Not Direct Sale

You don’t compete with your dealers — you generate demand and route it to them. Dealers push your brand because you bring them customers.

The old way

Direct sale → you compete with your dealers

You run ads and sell direct online. Dealers stop pushing your brand.

The old way

Marketing measures reach & engagement

No idea whether a lead actually turned into revenue at a store.

NEX War Room

Generate demand → dealers close the sale

Dealers feel that your brand brings customers — not steals them.

NEX War Room

Marketing measures won revenue

You see which campaigns actually produced sales through dealers.

The flow the system enables
Customer sees a geo-targeted adMeta · TikTok · Google · local channels
Clicks “Find a store near me”System captures data + qualifies intent
Lead routed to the nearest qualified dealerOnly with proper marketing consent
Dealer closes → logs the resultVia messaging app — no new tool to install
You reward the dealers that performDealer Trust Score decides who gets more leads
Two features that explain the product instantly

A system leaders actually use —
decide now, no waiting for reports

#1 — Dealer Map

Open it and see where the problems are

Live map of every dealer. Click any pin to see the dealer card and act — assign a lead, schedule a visit, push a campaign — without leaving the screen.

Active
At risk
Lost
Wholesaler
📍 Acme Distributors, Austin At risk
Tier B · Orders down 35% · No order for 45 days · 3 leads waiting
#2 — Messaging-first updates

Reps and dealers don’t need to learn a new app

They use the messaging app they already have. They type in plain language; AI turns it into structured data automatically. Zero behaviour change.

TN
Sales
Visited Acme Distributors today — order: 2 cases of Smily, $540
✓ CREATE_ORDER — recorded
JM
Sales
This store is at risk — no order in 30 days
✓ STATUS → At risk · Manager notified
DLR
Dealer
Closed Ann’s lead — $260
✓ Lead WON · Trust Score +
SYS
System → rep
🔴 Acme Distributors: 35 days no order
Playbook ready
[ Call store ] [ Snooze 7d ]
Core engines

The work the system does for your team

Each engine replaces a manual process that used to be slow, expensive, and easy to miss.

📍
MVP

Lead Routing Engine

Capture leads → score hot/warm → assign to the right dealer in the area. Dealers that respond get more; dealers that ignore get fewer — automatically.

🔄
New v4

Reactivation Engine

Dealer hasn’t ordered in 30 days — system pulls the history, drafts a script and a promo, and hands a playbook to the rep. No one has to notice it.

🎯
New v4

Campaign Engine

Spot a region with too many at-risk dealers → launch a targeted campaign → drive leads to those stores → measure real cost per won deal.

📦
New v4

SKU Push System

Dealer only orders low-margin SKUs — system tells the rep what premium product to pitch and ships them the content pack to support it.

🤖
MVP

AI Message Parser

Reps type free-text in their native language; AI converts it into structured actions in real time. >85% accuracy — low-confidence inputs are confirmed, not guessed.

MVP

Dealer Trust Score

A single score from six signals: response time, status updates, closed deals, order consistency, campaign participation, and quality. Decides who deserves more investment.

Who it’s for

Companies that match all of these
are our ideal customers

You sell through 50–300 dealers / agents / outlets

You have a sales team of 5+

Annual revenue $1.5M–$15M, want to grow without hiring more

Marketing runs paid ads but can’t prove channel ROI

Dealers carry multiple brands — yours isn’t their first pick

Industries: FMCG, consumer goods, agricultural inputs, building materials, distributed imports

⚠ Not a fit (yet)

  • Fewer than 20 dealers — too small for the data loops
  • Day-one ERP/SAP integration is a hard requirement
  • No executive sponsor for the rollout
  • You need a commission engine or full e-commerce
  • Zero marketing budget — there’s no demand to route

Not sure if you’re a fit?

Tell us about your network — we’ll give you an honest read on whether the system pays off at your scale before you commit to anything.

Talk to us →
Pilot phase targets · Q3 2026
20+
Pilot dealers
30-day test before rollout
70%
Dealer response rate
Target reply on assigned leads
10–20%
Lead win rate
Closed through the dealer
<24h
Response time
From lead to dealer hand-off

* These are the KPIs we hold ourselves to during the 30-day pilot. Hit them and we expand to Phase 2; miss them and we rework the playbook before you spend more.

Start with a Pilot —
20 dealers, 30 days

No need to trust us on day one. Run the pilot, watch your dealers actually respond to leads, then decide how far to scale.

30-min call · no commitment · we reply within 24h